Quick answer, you don’t and I’ll explain why!
If you ask many HR executives in the current business world they will tell you that the way they gauge if they want to hire someone is by evaluating if they will fit the corporate culture well enough to be productive. They will also tell you that a bad cultural fit in the organization can be disruptive and can deteriorate performance of the entire organization.
My questions to you are:
1) If a single individual can be such a disruptive force on the core of the business, such as the corporate culture, did you have one to begin with?
2) If the corporate culture is such an important thing to the business then why do you hire people to fit it? Why not hire people that are the best for the job and have them fit into the culture themselves?
3) Finally, if the corporate culture is so important, why many people can’t define it when asked what the corporate culture of their own organization is? Go ahead, ask your peers what the corporate culture of your organization is and you’ll get dozens of answers all great yet all different. Funny thing is, you’ll laugh how right in your face the answer really is.
Let’s look at the first question.
If one person can disrupt your corporate culture, you don’t have a corporate culture, you just think you do.
Seriously, lets look at culture and society in general. In today’s culture if we have an individual so disruptive to the society that it is causing issues we have laws, rules and regulations that will either correct their behavior based on consequences or will remove them from being a disruption. Yes, it’s an oversimplification but you get my point. Not just that but if someone doesn’t break the law, but breaks a “moral code” the society will nudge the individual back in line and correct their behavior until they conform. So if that happens in normal society, why doesn’t it happen in many corporate environments where the corporate culture has such great value? Simply put, because the corporate culture is not defined.
Now for the second question.
If you have to hire the “right fit” for your culture, you are missing out on the best talent out there and ultimately you are failing your business!
People with great talent often don’t fit what someone would define as a corporate culture yet some businesses have figured out a simple way to harness the power of these individuals to such a degree that they actually hire them almost exclusively. Not just that but overall these businesses will hire a wide range of incredibly unique personalities that are as far apart from each other as possible and bring them together to be not just excellent individual contributors but also members of high performance work teams where they feed off of each other and create even more amazing products, ideas and services. Those businesses have learned how to create such a strong corporate culture that the individual contributors adjust their own values in order to better fit the organization. Not just that but these businesses have also learned how to grow their culture with the people that work in the organization and evolve with their employees.
Finally.
If you, and your peers, can’t define the corporate culture the same way then you don’t really have a corporate culture.
OK, this might be a bit of an oversimplification. You do have a corporate culture in a sense that there is a feeling of cohesiveness and people generally fit together but there is nothing defined about it. I would compare this to a raft going down a river. You’re in the same boat and you are headed in the same direction but at the time you only have one or two people rowing the boat to give it direction and avoid the dangers ahead. When the water is calm, all is good. When there is turbulence, panic sets in and a feeling of helplessness.
So, I told you that you might laugh of how simple it is to define the corporate culture if done correctly. If you are able to point to the organization’s Mission, Vision and Values you are already there. Those 3 major tools are what defines WHO YOU ARE as an organization and WHAT YOUR PURPOSE is as a team. Ultimately, those 3 tools are the roadmap to your corporate culture.
Here is the thing, many businesses haphazardly put together their Mission, Vision and Values together. They post them on a small plaque in the lobby where customers or visitors can see them and employees rarely get exposure. Those three tools are internal tools, to be used by the leadership to define the culture and to help people align their personal goals to those of the business.
Next time you are looking for a job, look at the Mission, Vision and Values of the business. If the organization is serious about their corporate culture, those three will be easy to find and references to them will be all around their online presence as well as their offices. Then evaluate do those values align with your own and if not, why?
Corporate culture is a tangible quantity that should be known to all. It is has greater value than currency and overall can a business go from average to industry leader if used correctly. Ultimately though the greatest benefit of a good and properly implemented corporate culture is that you will be able to get the best talent available and have them contribute immediately instead of settling for someone that might be a better fit but not as capable.